What is real?

For 30+ years, I’ve made commercial and fine art with a single point of view:  Nothing is cooler than real.                                      

But in a world of AI, VR, and neural networks, what is real?

Is it happiness?  Meaning?  Clicks?  Money?

The latest tools. Always human.

The Human Point of View is the Constant.  You want to use machine learning?  Data? A pencil and paper?  Get on with it.  Just remember who it’s for.

Through a dozen records, 4 novels, industry consulting and university teaching, the tools will and do change.  But the last filter is always a singular POV.   A POV is more than a set of opinions. Opinions are what get borrowed to sound smart.  POV + creative energy = making what matters.

Music.  Books.  Fortune 500 Consulting.  Teaching.   The human voice pushed out into the world.



Reed Arvin is an author, consultant, music producer, and teacher.  His music productions have sold millions of units.  His 4 novels are published around the world in many languages.   The rights have been sold to Hollywood and Broadway.

Reed consults on a limited basis with clients who want to add creative value to product design, strategic planning, and employee motivation.  His client list includes Fortune 500 companies.

For the last 6 years Reed has been Artist-in-Residence at Lipscomb University, Nashville, TN.


Nashville personal

Lipscomb University (fall only)

Literary Rights Inquiries:

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Phone: 212 627 9100
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